ASTRA Celebrates Award Winners; Local Toy Stores Become Community Cornerstones

June 6, 2024

The Toy Book’s 2024 Specialty Toys & Gifts Issue is Here!

The Toy Book and its team of expert contributors delve into the world of specialty toys and gifts in honor of ASTRA Marketplace & Academy.

Click here to read the issue...

Time Sensitive: Get Involved with The Toy Book's LA Fall Preview (2025 Preview) Issue & Directory!

The toy industry is officially headed to Los Angeles and so is The Toy Book! We want to showcase your products in our annual fall toy preview issue, but the clock is ticking. You can also submit details on your LA-area showroom to connect with potential buyers.

Click here to learn more...

The Toy Book Top 10: The Hottest Stories of May 2024

It was a big month as Licensing Expo unleashed a flood of deals and Q1 earnings season concluded.

From the Editor: What's Special About Specialty?

Some thoughts on specialty side of the toy industry from our latest issue.

Read the latest commentary...

ASTRA Celebrates 2024 Play Awards Winners

ASTRA’s Certified Play Experts have named this year’s winners from books to brainteasers and more.

Jada Toys, Amazon MGM Launch for ‘Wednesday’-Inspired R/C Thing

Jada expands its growing R/C line with a unique offering based on the Netflix hit.

Diverse Companies Acquires KidStuff PR

The partnership will provide a full menu of coordinated marketing services.

ABC Kids Expo Reveals Top Industry Trends at 2024 Show

From colors and materials to safety and innovation, numerous trends emerged at this year's annual trade show.

Upper Deck Reveals Neopets Battledome Trading Card Game

Kids Will Find Favorite Hasbro Friends in New Planet Playskool Center

Play Nintendo Tour Brings Video Game Activations to Cities Across the U.S.

Hootenanny Games' SIXEM Sour Patch Kids Debuts

Hess Toy Truck Launches 2024 Mini Collection

Stock This! 11 Hot Specialty Toys & Games for Summer ’24

An assortment of new products that retailers should have on their radar.

EXPLORE PRODUCTS

ZIPSTRING

Age: 8+ | MSRP: $39.99

EXPLORE PRODUCT

GRIDDLY KIDS

Age: 6 MOS+ | MSRP: $34.99

EXPLORE PRODUCT

GIFFA GIFTS PLUSH

GIFFA GIFTS

Age: 0+ | MSRP: $9.99–199.99

EXPLORE PRODUCT

CRAZY AARON'S SLIME CHARMERS

CRAZY AARON'S

Age: 3+ | MSRP: $12.00

EXPLORE PRODUCT

Local Heroes: Independent Toy Stores Become Community Cornerstones

A look at how local toy stores are connecting with communities while their owners become a community united by ASTRA.

Rappin’ with the Reps: Old-School Sales Tactics & Digital Platforms Collide

The industry discusses the state of specialty retail and the impact of digital ordering platforms.

Pop Quiz: Specialty Edition

Location! Location! Location! Toy and Game Brands Connect with Families Through Location-Based Entertainment

Playmobil: Five Decades, One Iconic Smile

Marketing Memo: Looking Ahead to Holiday Media Coverage

Flashback: The Quirky Toys of 1988

Toyetic Brands, ‘80s Game Show ‘Talk About’ Ink Exclusive Licensing Deal

The licensing deal will result in board games, card games, and mobile apps.

Daron Worldwide Trading Welcomes Vinnie D’Alleva as CEO

D’Alleva joins the company from TOMY International.

Ultra PRO Names Gaming Industry Vet Richard Dracass as Director of Entertainment

Dracass previously held roles at Passport Games Studios, Upper Deck Entertainment, and Wizards of the Coast.

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