Because we live in such an app-centric mobile world -- mostly driven by Apple's influence and vested interest in apps -- it's becoming the heir-apparent format for AR. But are apps really the optimal vessel for AR experiences?
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Along with graphics, audio could be a valuable AR modality. Delivered through an ambient whisper, it's another form of informational “overlay.” Benefits include discreetness and alignment with voice assistants like Alexa. But first it requires hardware that you'll wear all day. Who's best positioned to deliver?
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There’s lots of speculation about AR's killer app -- everything from communications to commerce. Whatever it is, it will likely be networked. This is the assertion of man who knows what he’s talking about when it comes to networked devices: ethernet co-inventor Bob Metcalfe.
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Like many technologies, XR faces organizational resistance. The friction happens on enterprise and departmental levels, as change agents champion the technology while others resist. What are ways to bust through?
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AR user data is gold these days. The latest comes from Houzz, which reports that its app users who engaged AR features are 11x more likely to purchase and spend 2.7x more time in app. Like we recently examined for BMW’s iVisualizer app, this brings AR from novelty to actionable and trackable commerce.
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Location based VR (LBVR) will be an important stepping stone to bring VR to the masses, before consumer hardware ownership scales. This will be the core topic of April's VR Arcade Conference, a new ARtillry event partner.
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