Google's DNA (web) versus Apple's DNA (apps) is reflected in the tech giants' next competitive battleground: ARCore versus ARkit. Is this the next chapter in the mobile OS wars?
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There’s something about the number 100 million — not just in roundness but historical significance. In consumer tech, it signifies a meaningful installed base, and network effect. Google is the latest to invoke the figure in its near-term goal for ARCore's installed base.
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Who’s using VR today? What are their motivations? What use cases resonate most? A lot can be learned about market opportunities by answering such questions. So we set out for answers and fresh data in the latest ARtillry report.
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How will video play out in VR? Will the rectangular 2d video format we’ve known our entire lives translate into immersive VR spaces? We’re already seeing consumer survey data that pegs video as an attractive VR use case.
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The current life stages of AR & VR are all about enabling technologies. And that makes these sectors a sort of collective R&D department. This was one of many takeaways from a recent panel of investors, attended by ARtillry.
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Lightfields are a key part of reaching VR’s true potential. They're also the topic of the VR/AR Association‘s next SF event. We have the event details, speaker lineup... and discount codes.
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