AMA SportSIG News

Rodoula H. Tsiotsou is the New Chair of the AMA SportSIG

Chicago, IL—The American Marketing Association (AMA) is welcoming Rodoula H. Tsiotsou as Chair of the Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG), replacing Lane Wakefield. Rodoula H. Tsiotsou joined the AMA SportSIG as the Vice-Chair of Communications in January 2023, and her term as Chair started July 1, 2024.

AMA SporSIG Special Session:

“Hot Topics in Sport Marketing Research: An Interactive Panel”

Saturday, August 17, 2024, at 14:00, Salon B, 4^th floor

AMA Summer Academic Conference 2024, Boston

Sport marketing is at a time of immense opportunity and relevance to marketing, the economy, and society. With superstar college athletes (e.g., Caitlin Clark) breaking records on the court and with NIL endorsements, branding and sport is just one area where scholars can examine. New technologies in AR/VR, e-ticketing, mobile ordering, and e-sports continue to gain momentum in industry and are ripe for scholarship. And advents in experiential marketing and sponsorship-linked marketing provide areas for continued research.

This interactive panel brings scholars in sport marketing from diverse perspectives (e.g., branding/advertising, services marketing, consumer behavior, and marketing strategy). The panelists each share a passion for sport, and will share their experiences publishing in sport marketing as well as perspectives on hot topics in sport marketing. The interactive part of the session is where consumers can ask questions about publishing in sport marketing, consulting in sport marketing, and/or about ideas for theses/dissertations or research projects in the exciting domain of sports.

This panel is appropriate for scholars at all levels, from new doctoral students who are curious about sport as a context for their research to seasoned scholars in any of the subfields of marketing who appreciate the experiential and services-oriented sport context for their relevant and rigorous research.

You can see the special session at the conference program here: https://www.ama.org/wp-content/uploads/2024/08/2024AMASummerAcademic_v8_8.5.24.pdf

Session Chair and Panelist 3: Angeline Close Scheinbaum, Clemson University USA

Panelist 1 (Moderator): Mike Brady, Florida State University, USA

Panelist 2: Kirk Wakefield, Baylor University, USA

Panelist 4: Colleen Bee, Oregon State University, USA

Panelist 5: (SIG Overview), Rodoula H. Tsiotsou, University of Macedonia, Greece

Call For Abstracts For

A SportSIG Special Session at the 2025 AMA Winter Academic Conference

February 14-16, 2025, Phoenix, AZ

The Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) of the American Marketing Association (AMA) seeks abstracts for inclusion in a special session proposal for the 2025 AMA Winter Academic Conference. If you are currently performing research in this area and would like to be part of the SportSIG special session, please submit an abstract for your project by August 16 for consideration.

Abstracts should be limited to 500 words and may be on any sports-related topic and/or sponsorship-linked marketing. However, abstracts related to sponsorship and the conference theme of “Marketing in Service of Nature and Humanity” are especially encouraged.

Potential topics may include (but are not limited to) the following areas pertaining to venues, teams, leagues, fans, sponsors, agencies, and events:

· Artificial Intelligence and Technology

· Branding and Marketing Communications

· Consumer (Fan) Behavior

· Digital and Social Marketing

· Marketing Strategy and Global Marketing

· Sustainability and Public Policy

· Vulnerability and Consumer Well-Being

Submissions should include:

· Title,

· Author name(s), affiliation(s), and e-mail(s),

· Abstract (500 words max),

· References (in alphabetical order), and

· Single spacing with 12-point Times New Roman font and 1-inch margins.

Please direct questions and submissions to Brett Christenson, Vice Chair of Conference Programming, at brett.christenson@psu.edu.

Key Dates:

Submission deadline: Friday, August 16, 2024

Notification of inclusion in the special session proposal: Late August

NOTE: If AMA accepts the special session proposal, at least one author must register and attend the 2025 AMA Winter Academic Conference.

You can visit the conference website here:

https://www.ama.org/events/academic/2025-ama-winter-academic-conference/

Scholarship Opportunity for

Ph.D. Students!

The AMA SportSIG is pleased to announce two scholarships for Ph.D. students to attend and present at the 2025 Winter Academic Conference in Phoenix, Arizona (February 14-16, 2025)!

SBRnet and the Sports Marketing Analytics platform will cover the registration fees of two Ph.D. students who will attend and present at an AMA SportSIG special session during the 2025 Winter Academic Conference!

The AMA SportSIG leadership team is grateful to the President of SBRnet, Neil Schwartz, for his generosity!

Eligibility criteria:

Ph.D. student status during the 2025 AMA Winter Academic Conference
Submit an abstract for an AMA SportSIG special session
Present at the AMA SportSIG special session

A few words about SBRnet the Sports Marketing Analytics platform

SBRnet and the Sports Marketing Analytics platform is a comprehensive online hub featuring sports marketing data and other resources for the academic and commercial markets. SBRnet’s data sets include syndicated and proprietary research for professional and college sports, consumer research, and industry reports. The site features extensive research and custom reports covering sports participation, the fan market, and behaviors, venues, sponsorships, expenditures on sporting goods, brand preference, and much more.

You can learn more about SBRnet here: https://sportsmarketanalytics.com/home.aspx?rs=nf

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