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Conference on Social Media & Marketing in Dentistry
April 1-2, 2011
Grand Hyatt
Tampa Bay, FL
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Doctors ACE Member $995
Non-Member $1195
Team Members
ACE Member $395
Non-member $495
Tuition Fees include all courses plus meals and social events!
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EARN
14 CE CREDITS
ACE IS AN ADA CERP
REGONIZED PROVIDER
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ARE YOU REGISTERED?
Space is going fast!!
Register Now for the Marketing Event of the Year! |
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Position Your Dental Practice at the Forefront of Social Media's
Marketing Revolution!
Social media is not just having a Facebook account. It's so much more than that and is one of the best tools for dental practices to create client loyalty. Social media is used to educate, entertain, entice and enlist current & prospective clients to your dental practice 24/7. Utilizing social media to your dental practice's advantage requires a plan of action....one you will learn to create at this event!
The ACE 2011 Conference on Social Media & Marketing for Dentistry - April 1-2, 2011 at the Grand Hyatt Tampa Bay - will bring you the information you need to position your dental practice at the forefront of this dental practice marketing revolution! |
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ENROLL NOW!!!!
Space is Limited |
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Industry Leading Speakers |
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Fred Joyal Keynote Speaker
Everything is Marketing:
The Ultimate Strategy for Dental Practice Growth
This course is power-packed, information-rich and filled with easy-to-implement ways to take practice to the next level. The resonating concept in this course is that every element of your office, even the seemingly mundane, is a part of your total marketing strategy. Recognizing this simple fact is the key to crafting a marketing plan that works.
- The difference between marketing and advertising and how both are crucial to your practice
- Becoming a lifestyle enhancer to help your patients enjoy their lives to the fullest
- Why patients leave and how only you can keep them from straying
- Moving beyond patient satisfaction and creating relationships that last
- Staff attitude begins with you
- Word power - saying things the right way pays off big
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 Rustin Savarese Keynote Speaker
The Rise of Social Media Marketing
Incorporating Traditional Marketing & Social Media
Is Social Media the hottest new marketing tool? Or is it just a fad- here today, gone tomorrow- that will never show true returns?
This is the question of the day- and is the focus of our upcoming lecture By Rustin Savarese President of Results Production and Marketing., 'The Rise Of Social Media Marketing'. In this lecture, we will explore
- The facts and myths surrounding social media and just how effective social media is in increasing a business's bottom line.
- Analyze current media campaigns that dramatically increased their product visibility and sales through the use of social media- and break down the strategies that helped them succeed.
The goal of our lecture will be to review traditional successful marketing practices, and incorporate it all into what is the future of marketing- Social Media! |
 The Madow Brothers Five Steps To Your Best Year Ever!
www.madow.com
Social Media Marketing is without a doubt the most exciting opportunity we have ever encountered in dentistry! However, it needs to be done correctly in order to be effective. Not only that, new patients generated via social media have different expectations and needs than those who come in through more traditional methods. This fast paced and entertaining program is loaded with tips, strategies and secrets you need to know in order to use Social Media properly for your best year ever!! |
 Rita Zamora Introduction to Social Media Marketing for Dentists
Why Social Media Matters: Learn how traditional advertising has changed and what it means for your dental practice.
What Social Media Is / Social Media 101. Live demo to familiarize you with the basics of: Facebook, Twitter and YouTube. We'll walk through each social media platform so you can learn how they work.
How to Get Started. Learn which social media platform is the most important for you to market with, as well as how to get started. Discover techniques to grow your online community, motivate patients to "Like" you and interact. |
Dr.  Peter Boulden with Jeff Hopeck 20,000 Foot Online Marketing View
This course will discuss various components to a comprehensive online marketing strategy that includes:
- Integrating Social Media products and using them EFFECTIVELY
- Spread your message with "optimized" Video
- Concepts of Press Releases and Article Submissions- Connect with your Audience
- Page Layout Optimization for your online material
- Dentalytics: Creating Synergy out of Chaos
- The 5 Second Test- How it could make you $100K extra this year
- & More
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Tim Healy & Tim Kelly
Dentistry, You & the Internet
Successful dental practices are important players in their community. As your patients spend more and more on their time on-line, they are creating a new community. Are you an active member of that community? Tim Healy and Tim Kelley created TNT Dental to help dentists take their business into the internet age. By establishing an on-line presence via tools such as a website, Facebook Fan Page, Twitter and Google Places, you can generate a constant flow of new patients. For the past 10 years, TNT Dental has been providing custom website development, hosting support, search engine optimization and growth strategies for dental practices. Tim Healy and Tim Kelley work with dentists personally as well as lecture around the country about website development and social networking strategies. |
 Jim Higgins
Marketing in the Technological Age
As Chief Executive Officer and founder of Communitect/Smile Reminder, Jim is responsible for creation and execution the company's vision, strategy, and day to day operations. As the CEO of one of the industry's leading patient servicing companies. Jim's insight on how Social Media can improve your patient communication will be invaluable to you and your practice. |
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Drs. Mike Maroon & Tom Hedge
How Do I Get Started?
- Drs. Mike Maroon & Tom Hedge are one of the Founding Board members of ACE. Always believers in using the latest and greatest marketing strategies for new patient recruitment, Mike & Tom will demonstrate:
- The fundamentals on how to get started using the Social Media Marketing tools you learn about at this event.
- How to navigate and utilize the Social Media Programs
- How to analyze the results you get
- & more...
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Dr. Anthony Stefanou &
Rebecca Buscemi
New Media R.O.I. - Reactivate, Originate, Integrate
www.getresultsfordentists.com
New Media is more than just social media. It involves videos-on-demand, blogging, mobile marketing, virtual tours, geo-locating sites, interactive surveys, blogging and so much more. Here is a summary of what we will cover:
Reactivate- Through the use of tools like text messaging or Groupon and more you can offer special deals for your patients, and keep a higher percentage of them actively chatting about you!
Originate - By understanding how to effectively use New Media, you can be one of the first practices in your area to try new marketing ideas.
Integrate - Knowing how New Media will ACTUALLY work with your daily practice life is the key to getting results. During the presentation, we will show you how to use powerful automation tools like HootSuite to make your time online easy and fun.
Knowing these points can launch your practice's financial ROI. When you leave, you will have a much better understanding on how it will come together on Monday morning; and your team will LOVE you for it! |
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SPEAKER PANEL DISCUSSION
Event also includes an "Ask the Experts" Panel Session. You will be able to ask the program's experts to get the answers you need to know for your practice so you can apply what you learned from your weekend Monday morning.
The Panel will also include: 
Mark Dilitush & Howie Horrocks from New Patients Inc. - www.newpatientsinc.com |
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