Communication Matters
A Happy Ending
Don’t look at the calendar. It’s October. October!? Where did the time go? For many of us, October means the fourth quarter is here. Quotas. The rush is on. Throw in holidays, the changing weather, shorter days (for those of us in the Northern Hemisphere), the realization that we’re rolling the calendar another year, and it’s enough to get us depressed. But it doesn’t have to be this way. Ending well is a pretty simple concept to carry out. You need to know where you’re going and how you’re going to get there.
Speaking is the same way.
Just today (the day I’m writing this, not the day you’re reading it), I was teaching and looked at the clock. WHAT?!?! I had eight minutes until time was up, but thought I had about twenty. And when one of the points in your message is Always, ALWAYS, ALWAYS… FINISH ON TIME, you feel a great pressure (and justifiably so) to finish on time. The race was on.
I don’t know how time slips away from us so easily, but it does. I’ve been here before. LOTS of times. It’s time to end and your mind is racing. What to do?
First, what not to do. I’ve observed three main mistakes speakers make when it’s getting time to close.
  1. Announce the ending.  I learned this lesson through the (bad) experience of teaching. If you say, “This is the last thing we’ll cover before we’re done,” then the next thing you’ll hear are bookbags zipping shut and binders clicking. When people hear “ending”, they’re done. Don’t announce that you’re winding down (they’ll figure it out).  
  2. Comment about being over time. A speaker shouldn’t talk about time on stage (ever?!). Give the material the audience wants to hear and be done. Don’t talk about your internal clock problems and certainly don’t ask for permission to go over. End on time without the drama.
  3. Talk faster.  As the pressure rises I’ve found that pausing more makes me finish faster. Seems like that shouldn’t be, but when you’re pressed for time the edits come in the mind, not in the delivery. Figuring out the quick one sentence conclusion is better than talking through a paragraph quickly. And, it’s easier to digest and more impactful for your audience as well. Slow down.
If you have a plan for your ending, it’s easy to end quickly and powerfully. Here are three components I use (and teach) in my endings.
  1. A summary. Consider the statement, “if you didn’t get anything else out of today, you should have heard _____.” Of course, we should build in the important stuff with a well-formed structure and repeat it as we go along, but I like to give one last hurrah to the “Hey, don’t forget this!” before I leave the stage. This is a summary – one sentence with a list of points. This is NOT a rehash of details and content. Short and sweet. A few seconds.
  2. Call to action. There had to be a reason you were talking in the first place. Whether it was to teach the Pythagorean Theorem, close the deal, provide guidance for a big decision, or motivate your kids to clean their room, don’t forget the reason you were talking (W.A.I.T. = Why Am I Talking?) Whatever the outcome you were looking for, ask for it. Ask for the signature on the contract. Ask the audience to visit your web site or buy your book.  
  3. End like you started.  Of course, this is predicated on the fact that you started well. But if you start with a story about your kids, that’s a good place to tie up loose ends. If you open with a quote, return to it. If you ask a question at the onset, revisit it with a clear answer. But it’s a short ending.
All of that can be done in a few short minutes (or less). There is no reason to belabor the point and drag out an ending. Having a plan means that you can wrap things up and let them go early, as I did today (and a student noticed and commented that I finished on time. She was oblivious to the internal struggle I faced).
The Recency Effect says the last thing you say may be the most remembered. Don’t leave it to chance. End strong.
By the way, the same way to end well in a speech is worth applying to your life. That’s a large part of my forthcoming book, 3D Leadership: Creating a Culture of Purpose for your Organization and Life, due out next month.
Communication matters. What are you saying?
MillsWyck Minute Podcast: One-Minute Speaking Tips
Topic: Features vs. Results
Stop selling and presenting features and move quickly to benefits to see your audience respond.
New Book Coming Soon: The Virtual Presenter
Alan is in the process of writing his next book, teaming up with noted keynoter Kevin Snyder in The Virtual Presenter. Motivated from the lessons learned in the past year, the book will give you all the insights into setup, equipment, skills, engagement, and marketing to excel at giving meetings and training sessions that once used to be entirely in-person. With practical checklists and specific recommendations you can implement immediately, The Virtual Presenter is a valuable resource for the professional who is forced (or chooses) to hold meetings, seminars, and speaking engagements online.
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Communication matters. What are YOU saying?
Alan Hoffler, Philorator (Teacher & Lover of Speaking)
(919) 386-9238 

Alan Hoffler is the Executive Director and Principal Trainer at MillsWyck Communications. He is a Trainer, Speaker, Author, and Coach who passionately moves others to effective and engaging communication.