Wellness at Work 
Research Project
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HunterBligh Executive Career Transition
Social Media:
Friend, Enemy or Frenemy?
by Nigel Leadbitter
For many executives, their time in transition is their first foray into the world of social media. Some struggle with how to achieve the greatest benefit, while at the same time protecting their personal brand in an increasingly connected marketplace.
The Urban Dictionary defines "frenemy" as "the type of friend whose words or actions bring you down". It's useful for individuals in transition to keep this simple term front of mind before stumbling blindly into the world of LinkedIn, Facebook, Twitter and the like.
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