September 12, 2024

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Thursday, September 12

8:00 AM - Breakfast Buffet

hosted by ITS 2024

8:45 AM - Welcome Remarks

Corey Fram

1000 Islands International Tourism Council, NYSTIA Board Chair

Darryl Leggieri

Discover Saratoga

Event Host

9:15 AM - Tourism Excellence Case Studies

9:15 AM - A 360-Degree Strategy for Success: The Purple Cows of Orange County with Amanda Dana, Orange County Tourism

About this case study

9:30 AM - Be st Practices in Creative Development for Printed Materials with Kayla Lloyd, BBG&G, and Elizabeth McAndrew, NYS Canal Corporation

About this case study

9:45 AM - Creating Impactfu l and Transformative FAM & Itineraries with Claire Dunlap, Cayuga County CVB and Colleen Onuffer, Travel Alliance Partnership

About this case study

10:00 AM - B R E A K

10:25 AM - Play Strong: A Canadian Marketing Initiative with Sara Poe from The Strong National Museum of Play

About this case study

10:40 AM - Accessible Dutchess: ThinkDIFFERENTLY about welcoming travelers of all abilities with Melaine Rottkamp from Dutchess Tourism, Inc and Arturo Gaona from Wheel the World

About this case study

10:55 AM - What's Behind the Award-Winning Miss New York Destination Experiences By Rail Program with Tom Martinelli from Content Studio New York, Sloane Lewis from Miss New York Scholarship Organization, and Abigail Quammen, Miss New York 2024

About this case study

11:10 AM - Genesee County Eclipse with Glenn Clark from Crafting a Brand

11:25 AM - Harriet Tubman Byway Briefing with Karen Kuhl from Cayuga County CVB

11:30 AM - B R E A K

12:00 PM - Annual Meeting Luncheon

hosted by rove

Election of Officers
Committee Reports
2024 / 2025 Initiatives

2:00 PM - 4:00 PM: One-On-One Networking Sessions

Meet solution providers, get acquainted with their services, and discuss your destination's needs!

At the free 1:1 Networking sessions, you'll gain insights on the tools, strategies, partnerships, and technology available to assist you in meeting your destination marketing and management goals in 2025 and beyond!

Book Your Sessions

4:00 PM to 7:00 PM: 2024 NYS Tourism Excellence Awards Reception & Ceremony

Location: Canfield Casino, 1 E Congress St.

Take the quick 5-minute walk through beautiful Congress Park! For those who need transportation, you may take the available shuttle transportation (from the Holiday Inn), or drive.

Doors open at 4:00 for an open bar and hors d'oeuvres

Ceremony begins *promptly* at 5:30

Afterward, explore Saratoga Springs for dinner and celebrate with your peers! View Discover Saratoga's Dining Guide

presented by:

Friday, September 13

8:00 AM - Breakfast Buffet

hosted by Miles Partnership

8:45 AM - 2024-25 NYSTIA Officers Introduced

8:50 AM - Remarks

Greg LaDuca

Visit Rochester

9:00 AM - Remarks

Chris Koetzle

Executive Director

Association of Towns NY

9:30 AM - Morning Programming:

9:15 AM to 9:55 AM - New York State Canal Corp - Brian Stratton, Shane Mahar, and Bill Sweitzer from the New York State Canal Corporation, and Jean Mackay from the Erie Canalway National Heritage Corridor

10:10 AM to 10:45 AM - Mastering Fam Tours: Crafting Partnerships through Experiences with Danae Jones-Persip from ESD/ILNY and Jennifer Ackerson from Alon Tourism Solutions. About this session

11:00 AM - NYS Tourism Industry Initiatives

Bob Provost

President & CEO

New York State Tourism Industry Association

Adjournment

Take the Tourism Advocacy Survey | Share your DEAI Case Study

Take the New DEAI Survey | Submit a Workshop Proposal

Thank you to our 2024 Partnership Community!

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.