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In This Issue
Recent Business Articles on AE Website
Landing Page Tips 
 If there is one step in the path to purchase most often mis-executed, it is probably the landing page.
System Upgrades and Improvements
5 Tips to focus your adventure advertising
Tour operators and outfitters rarely have more money than they need to invest in marketing.


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The Adventure Engine Network
Deception Pass is one of the most visited attractions in Washington.
Online Travel Marketing News July 2015
 
 

Digital advertising continues to grow and dominate the investments of many tour operators, associations and DMO's.  We have an article that looks at some research done on the creative end to help improve conversions.

Shopping cart use is an important metric in your online marketing.  We have added a new tracking feature to the shopping carts that will be valuable to gain better understanding of your shoppers habits. There is a link from the short story below that tells all.

More and more people are asking for authentic experiences. Can mass tourism operators really deliver? Here's a story about the world's largest tour operator. What do you think? Take the poll  See more below.

Check out this month's member, Deception Pass Tours.

Best adventures,

Kelly
One
6 Digital Ad Tips to Improve Conversions
Digital advertising is the perfect complement to your online booking engine. It can drive up lookers and turn them into bookers.  But delivering online ads is one thing, and the ad content is another.

I just read a report (Rocket Fuel) that monitored thousands of responses from online shoppers and you might find the results enlightening.
TwoNew Tracking for Your Shopping Cart
We have recently added new tracking code to your AE shopping carts to help give you better shopper insights.

Shopping cart use has been studied heavily by large brand retailers like Amazon and others and while travel, tourism and other activities are a different breed of cat, there are some over arching similarities in the reasons people pull out before consummating the sale. There are now tactics available to try and recapture and convert shoppers..

Read the full article here
Three
Can Mass Tourism Deliver the Authentic?
TUI, the world's largest integrated tour operator, has stated that authenticity is high on the list of desires for their customers. So how exactly does a huge mass tourism company deliver those one off experiences? Or for that matter, how does any tour operator? After all, if it is staged at all  for tourists, is it really authentic? And what do tourists really mean...

Our AE family is a tight knit group and we work hard to continually earn your business by making your daily work easier with automation. Stay in touch and keep pushing us forward. If you have any comments or suggestions to make us better, please contact us at  kelly@adventureengine.com or by phone:1 250 512 1198


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