Greetings    
We're starting off the New Year with a lot of optimism for online travel sales. Online sales continue to grow and point of sale transactions are equally on the rise with new offerings from the credit card merchant service providers on mobile devices.

The world of marketing continues to change rapidly and last year spending on digital marketing, out paced all other forms. Our newsletters this year will be taking a new focus on featuring informative articles that we curate on our site, interviews with your peers and perhaps a few experts in the field of online travel sales.

Welcome to the January edition.

Kelly

5 Tips on where  to focus your advertising dollars

Tour operators and outfitters rarely have more money than they need to invest in marketing. And, according to popular wisdom, your advertising is only 50% effective, and you don't know which half it is!

From our viewpoint, the future of adventure travel is great.

Here are some thoughts from our perspective.

1.Create campaigns with purpose
2. Advertise near point of sale
3. Go digital
4. Remarket
5. Leverage

Read the full article on our blog.

Website bounces and shopping cart abandonment are the bane of website owners, especially since those visitors likely represent higher than average chances of being converted to customers. We offer some tips, and we are also offering some solutions.
You can read more here or as we like to say,

Click Here

This is an excerpt from Jamie Horowitz's Article on LinkedIn. I think that it captures the essence of what a lot of travel marketers have been thinking. The content is from a Canadian perspective, but many countries will feel the same effect with lower fuel costs (airline, bus, train, car touring). In Canada we've been obsessed with oil for the last decade. This has been good for short term gains but it's interesting how governments seem to find more marketing dollars for their tourism portfolio when the chips are down in other industries, rather than investing in tourism when there are plentiful revenues. Enjoy Jamie's insights below.

"16 years ago, almost to the day, The Washington Post published an article by Howard Schneider about the low Canadian dollar (Canadian Dollar Hits Record Low). In January 1998 the dollar hit the record low of US $0.6879! The tourism industry in Canada enjoyed one of its best years then and in 1999. More than 44 million Americans visited Canada in 1999.

Without minimizing the negative effects of the low price of oil on Canada's economic activity and the workers in that industry, it is clear, based on history, that this year should be fantastic for the Canadian tourism industry (and the American industry as well). The loonie is approaching levels not seen since 2005. That year Canada saw an influx of over 30 million Americans!"   (You can read the full article on LinkedIn. Search for "Big Oil's pain" in the Posts section.)

Sincerely,

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