5 Tips To Make More Money This Year Tip #1: Connect with your customers. This sounds so simple and really it is, but often we get bogged down in the day to day and we forget to make our customers the #1 priority. It can be as simple as a thank you email or taking the time to answer any questions they may have. If you go that extra mile and connect with your customer you will have forged a relationship to last for years. Tip #2: Add that extra touch to separate you from your competition. It is definitely true that price matters, but sometimes it is that little extra touch that puts you above the competition. Did you know that studies show that a nicely wrapped package, offering to gift wrap an item or a coupon included in their bag for a discount off their next order are all good ways to increase your customers satisfaction. Tip #3: Accept returns and offer a money back guarantee. Customers are much more likely to buy from you if they know they can return the item if they are not satisfied. Your return policy doesn't have to be open ended, but should give the buyer enough time to make their decision. Although a return may seem like a failure to you, it actually increases your odds that the customer will buy from you again if they have a good experience. Tip #4: Offer a wide range of priced products and always have an "On Sale" section. Customers like to see items in different price ranges and items on sale. Psychologically when items are on sale they are more appealing to the customer. Tip #5: If you have a storefront, always include a brightly displayed small section at the register with specially priced items. This will increase the number of "impulse" purchases as customers will see them prior to checkout. Did you ever notice at convenience stores how you are much more likely to add that pack of gum or candy to your purchase when it is right in front of the register? This is the same concept. Your customer is already paying for their purchase and those little last minute items can really increase your profits. Hint, this can be done at home parties, trade shows and even online. | 
