A common battle cry in the wake of Apple’s June ARkit unveiling was that it creates the world’s largest AR developer platform overnight, compatible with hundreds of millions of existing iPhones. But how many is it really? And what will it be next year? To quantify ARkit’s addressable market, we did the math on the installed base of compatible iPhones. READ MORE

Though consumer AR has a near-term future in mobile — thanks to accelerants like ARKit — AR’s fully realized vision of a glasses-based world will arrive sooner in the enterprise. This is where Scope AR hangs its hat. READ MORE

A question is being asked with increased frequency: When will VR truly arrive as a mainstream phenomenon? And is that day near enough to avoid a shakeout? Related is a question of if the sector is over-funded. Like other tech revolutions, it’s a matter of timing. READ MORE

In any emerging area of technology, history has taught us that the name of the game is detecting openings for business opportunity and gaps in the value chain. And that process is all about being empowered through a knowledge position.

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Q2 2017 saw a 60 percent quarter-over-quarter rise in number of Enterprise AR startups. This according to the Venture Reality Fund’s most recent report. The report named 150 total AR companies in today’s marketplace, with enterprise not surprisingly comprising the largest piece. 

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What can VR and AR learn from past tech revolutions? This is a question we’ve been asking ourselves. Some of these historical lessons are unfolding as we speak and others can can inform the trajectory — or timing — of upcoming VR and AR opportunities. READ MORE