Reserve Your Booth & Meet Us in Happy Valley!

The 2024 PBA Marketplace will be hosted by Happy Valley Adventure Bureau in beautiful State College on Tuesday, March 26, 2024. 

On Monday, March 25,2024, we are offering a full-day of professional development the day before Marketplace; 

  • Intro to Marketplace Seminar for those new to Marketplace and
  • NEW Best Practices Roundtable discussion for experienced Marketplace attendees. 

There will be plenty of time to setup and hotel check-in afterwards, so we encourage you to register. The cost is $75 to attend the Intro Seminar. The Best Practices Roundtable Discussion for experienced marketplace attendees is complimentary.


Showcase your destination by hosting a FAM Tour for the Group Leaders after Marketplace.


FAM Tour offerings need to be submitted by 11/30/2023. We will compile a listing and send it to our registered operators. Click the button below to offer a FAM. For offering a FAM with a meal, you will receive a free half-page color ad in the Marketplace directory.


Monday, March 25 will be set-up day for exhibitors, our Intro to Marketplace Seminar and a new Best Practices Roundtable discussion for experienced Marketplace attendees, PBA’s Board of Director meeting and an evening reception for all!

Tuesday, March 26 will be the main event, our Group Leader Marketplace at Nittany Valley Sports Centre. This is a new facility in State College. We think you will love it!

If you are looking for Extras, click here to download the exhibitor kit!

Marketplace Schedule (subject to change): Click here to download.


FYI-If you encounter an issue when submitting your form, check to make sure you completed the below required fields. Also, make sure your booth sign wording is 40 characters or less, including spaces. 

  • Booth Sign Wording
  • Are You Interested in Offering a Group Leader FAM Tour?
  • Door Prizes
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PBA has various sponsorship levels on the registration form. For a preview of the available sponsor opportunities, click here.

If you are looking for the highest level of recognition at Marketplace, we recommend the PLATINUM Sponsor Level. It includes: 1 BOOTH with 2 attendees; 1 Intro to Marketplace Seminar Registration; 1 Profile Sheet in Directory (2-sided); Booth Placement Selection; 1 Full-Page Directory Ad. To become a Platinum Sponsor, choose Sponsorship Only on the registration form and then add the Platinum Sponsorship to your registration under Additional Items.

The Sponsorships are very affordable with the ability to place your Profile Sheet in the Directory which is distributed in advance to all PBA motorcoach companies and their group leaders. Ads range from a quarter page, half-page, or full page with all being in color, and a Video Marketing Sponsorship for group leaders, etc.

View the Advertising Guidelines.


  • October 31, 2023 - Early Bird pricing expired.
  • October 31, 2023 - Special Annual Conference discount code expired.
  • November 30, 2023 - Last day to submit a Group Leader FAM Tour.
  • January 1, 2024 - All Discount Pricing Ends.
  • January 15, 2024 - Cancellation of a purchased booth for partial refund.
  • January 31, 2024 - Last day for Operators to schedule a FAM Tour.
  • February 9, 2024 - Last day to purchase a Sponsorship.
  • February 16, 2024 - Registration ends and Sponsorship ad/artwork is due (for guaranteed placement on floor and the Marketplace Directory).
  • March 1, 2024 Hotel Room reservation deadline.


Reservations may be made through March 1, 2024 at the special group rates.

Marriott SpringHill Suites: 


Call 814-867-1807 and give the code PBAC, or click this link.

Hampton Inn & Suites: 


Call 814-231-1899 and give the code PBA, or click this link.

Holiday Inn Express & Suites


Call 814-231-1800 and give the code PBA, or click this link.


Refreshment Sponsor

Visit the Marketplace Webpage!

Thank you and we look forward to seeing you in the Spring!

#MarketplaceMonday #pabus #PBA2024Marketplace #HappyValley 

Patricia Cowley 
Executive Director 
Telephone: 717-236-9042 
Email:  director@pabus.org 
Website: www.pabus.org
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