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Good Day and Happy February!

This year, the PBA Marketplace is hosted by Happy Valley Adventure Bureau at the Nittany Sports Centre in beautiful State College on Tuesday, March 26, 2024. 

The day before Marketplace, Monday, March 25, we are offering educational opportunities, a networking reception and the Dine-Around.

If you already registered for a booth and would like to attend the Intro to Marketplace Seminar, please login to your account and update your registration form. A link to update your registration was also included in your confirmation email.

If you have not registered for a booth yet and would like to attend, please make sure you include this option on your registration form.

Marketplace Seminar March 25th 9:00 AM- 3:00 PM

The Intro to Marketplace Seminar on Monday, March 25, 2024 will cover topics that will help those new in the group travel industry navigate the how to's:

  • Welcome and Introductions!
  • Oh, the Lingo You’ll Learn & Being Motorcoach Friendly
  • Working with DMO’s & Packaging
  • Marketing Yourself: Profile Sheets & Socials
  • Panel Discussion
  • Lunch!
  • Follow-Up is Key!

You are guaranteed to come away with useful information that you can begin implementing immediately. 

There will be plenty of time to setup and hotel check-in afterwards, so we encourage you to register. Cost is $75 to attend. The deadline to register for this session is February 9, 2024.

The seminar is reserved for organizations registered for Tuesday's Marketplace only.

Please consider joining us for an informational and fun day!

Get Full Details and Register!


A Sponsorship is a great way to promote your organization! The following two (2) sponsorships are available:

SILVER Sponsor #1 - Inside Front Cover Ad $700.00

Inside Front full-page ad in the Marketplace Directory.

SILVER Sponsor #3 - Inside Back Cover Ad $600.00

Inside full-page ad on back cover of the Marketplace Directory.

View the Advertising Guidelines.

View Available Sponsor Opportunities.

Deadline: February 9, 2024.

Don't miss this opportunity to meet PBA operators, tour planners and group leaders at the 2024 PBA Marketplace to share information about your wonderful destination. The deadline is approaching, so we urge you to register today!

Important Deadlines!

  • January 31, 2024 - Last day for Operators to schedule a FAM Tour.
  • February 9, 2024 - Last day to purchase a Sponsorship.
  • February 9, 2024 - Last day to register for Intro to Marketplace Seminar.
  • February 16, 2024 - Registration ends and Sponsorship ad/artwork is due (for guaranteed placement on floor and the Marketplace Directory).
  • March 1, 2024 Hotel Room reservation deadline.


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A Word About Door Prizes...

PBA will award Exhibitor door prizes just prior to tear-down. Who will be the lucky winner of one of the four prizes below?

  • 1-year PBA membership.

  • 2024 PBA Annual Conference registration.

  • 2025 PBA Marketplace booth.

  • 2025 PBA Marketplace Directory Full-page color ad.

If you are bringing a door prize for operators/tour planners, there is a section on the registration form to indicate that you will bring one.

We look forward to seeing you!

Patricia Cowley 

Executive Director 

Telephone: 717-236-9042 

Email:  director@pabus.org 

Website: www.pabus.org

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