Happy Mem Day Wknd, Digital LA peeps!
AR Panel: Augmented reality experts discussed AR applications, games, access and revenue models after Pokemon Go at our Digital LA - AR panel at IgnitedSpaces in Hollywood last night. Ben Conway of VNTANA discussed creating branded HOLLA-gram kiosks at events that fans can interact with to make videos sharable on social media. VNTANA has created hollo-grams with Marvel Disney to wear Doctor Strange's cape, and with Spongebob Squarepants to throw him a football at the Super Bowl. Drew Minock described how DAQRI's AR helmets help construction workers learn maintenance and repairs. Josephine Munis of Candy Labs AR creates location based AR games using GPS, or beacons when there's no wifi/service. She said that for her Texas Rope 'Em location based AR card game, she asked her engineer to create three card stops near our panel so people could play. Philippe Lewicki of AfterNow described AR as part of a mixed reality continuum, exemplified by his Microsoft Hololens egg hunt demoed at VRLA Expo. Allyson Cunha of Image Metrics described creating face-filter digital makeover apps, working with L'Oreal and other cosmetics brands. See our summary article and what speakers are most excited about in the future of AR in this FB video.
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12 Happy Memorial Day Weekend Ideas

- La La Land Concert @ Hollywood Bowl. Enjoy music from the movie about the City of Stars under the stars at this concert at the Hollywood Bowl. Double Oscar winner Justin Horowitz conducts, with some instrumentalists from the Oscar-winning soundtrack. Pretty sure you'll be able to sing along. Friday and Saturday.

- Fiesta Hermosa: Free to attend, music, food booths at Hermosa Beach Pier, Sat, Sun, Mon, 10a-6p

SHOWS
- Ferry Corsten, Fri @ Exchange LA
- New Kids on the Block, Sat @ HOB Anaheim
- Bjork Digital VR experience, Sun @ Reef DTLA
- John Legend, Sun/Mon @ Greek

MOVIES
- Pirates of the C aribbean: Dead Men Tell No Tales releases this weekend, starring Johnny Depp with the return of Geoffrey Rush, Keira Knightley, and Orlando Bloom. We attended the double doubloon feature at the El Capitan Theatre last night, watching the first Pirates movie Curse of the Black Pearl, followed by Dead Men. Excited Pirates fans had excellent cosplay, including this double-Depp Jack Sparrow duo (photo right). 

-  EatSeeHear: Pulp Fiction, Sat @ Griffith

-  Rooftop Cinema: Moana, Hollywood

-  Cinespia: North by Northwest on Sat, Clueless on Sunday.

- Baywatch releases this weekend, starring the Rock and Zac Efron's abs. We attended the Baywatch SlowMo Challenge marathon last month in downtown LA (photo right) where attendees had to run in slow-mo with good hair-flip and flexing form. See video (can you spot our founder Kevin Winston in it). 

-  Guardian of the Galaxy: Mission Breakout  opens to the public on Friday, at the former Tower of Terror ride at Disney California Adventure. In the ride, you are a VIP guest visiting the Collector's Tower where he has captured the Guardians. Rocket has escaped, and persuades you to help him deactivate the tower's power to free the Guardians. There are six different rides, each with its own song including song from the Vol 1  soundtrack. Lots of Marvel Universe related easter eggs in the ride waiting area, with new Guardians ride merchandise at the Collectors Warehouse gift shop. We are attending the pre-opening Galactic Premiere Party tonite! Follow @DigitalLA on Instagram stories, Twitter and Snapchat for exclusive video!
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LA Tech News

LA @ Licensing Expo.  Smurfs, Mario, Angry Birds, Funko Spider-Man, Power Rangers and Grumpy Cat joined Hollywood Studios and games companies at the annual Licensing Expo this week in Las Vegas. Warner Brothers, Disney, Fox, Paramount, CBS, Activision Blizzard, and more showc ased upcoming movies, TV shows and games for potential consumer products merchandising and retail distribution deals. Our recap  article  of the show floor includes Wonder Woman's costume, Overwatch esports gear, Candy Crush cosmetics, and the Character Parade with Sonic and other characters. 


Techstars Music demo day featured 11 music startups from AI composing to wearables at concerts, who pitched at the El Rey theater on Thursday May 18. The startups just completed Techstars three-month intensive accelerator program including $120,000 investment and access to music mentors including executives from Sony, RCA, CAA, Disney, Viacom, YouTube, artists and former American Idol judge Randy Jackson. Techstars Music is led by director Bob Moczydlowsky, formerly at Twitter, Topspin Media and Yahoo! Music. Techstars Music is one of third Techstars accelerators based in LA, including Techstars Health and Techstars LA (general startups).

Congrats to the 11 Techstars Music startups:

- Amper Music uses AI to compose orchestral scores, just set mood, tempo
- Shimmur helps brands work with influencers to create marketing campaigns via social media including Instagram, Snapchat and Twitter. Shimmur plans to generate revenue via a percentage of transactions. 
- Hurdl creates wearables that collect market research data at music concerts. For example, at the recent Deamau5 concerts at the Shrine Auditorium, Hurdl disritubed free light-up wristbands (photo right). Fans answered a short text marketing survey to activate the wristbands that flashed different colors in sync to the music.

Other startups include: Superpowered SDK (audio engine), Pacemaker (share Spotify mixtapes), Popgun Labs (computers compose songs), Weav (music adapts to your mood/workout), JAAK (blockchain music), Pippa (podcasts), Syncspot, and Robin (reminders to buy concert tix).

Both Amper and Shimmur spoke on our   Music Startups   panel in February.
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Social Native raises $8M to build content optimization engine. Co-founder Eytan Elbaz keynoted at Silicon Beach Fest last year, telling his story of founding the company that was eventually sold to Google and became Google AdSense (photo right).

Hollywood Esports says it's LA's first hometown esports team, the Hollywood Hammers. It announced a partnership with the TCL Chinese Theatres, which typically hosts movie premieres,  to host Overwatch, Vainglory and other tournaments. See Mashable article.

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JOBS
Get or post a job on our job board http://digitalla.net/jobs

- NEW: AdvertiseMent is looking for a  Digital Marketing Manger in SaMo
- Universal Music Group looking for a Director of Interactive Media
- Taxi Productions is looking for a Digital Coordinator.
- TaskUs is looking for a Content Marketing Director.  


Digital LA Association Launches

Digital LA is always looking for innovative ways to strengthen our impact and advance the careers of our members.
We are excited to announce the launch of the Digital LA Association which lets people connect with LA tech companies, Silicon Beach startups, and Hollywood studios and agencies.
Powered by Venice-based startup Purple Squirrel, the Digital LA Association is a unique networking and employee referral platform that helps job seekers hack the job search by connecting with insiders (instead of recruiters) at top companies.
If you already have a job, join and earn $ by meeting with job seekers, or donate to charity or meet for free:
https://digitalla.purplesquirrel.io/why
If you are looking for a job, you can sign up to schedule meetings with advocates who work at LA tech companies, Silicon Beach startups and Hollywood studios and agencies
https://digitalla.purplesquirrel.io/signup
We are very excited about this initiative, and happy to share it with you. The more people that join, the more valuable it becomes, so please invite your local friends to sign up too!
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OUR SUMMER EVENTS

Digital LA - LGBT Digital Content at Grindr HQ, June 7, 7p CALL FOR SPEAKERS: Looking for digital content creators to discuss creating LGBT content (short films, videos, news, influencers, etc.) at the Grindr HQ the week before Pride LA. If you create LGBT digital content, email info@digitalla.net with CONTENT as subject. 
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Tue June 13, 7-10p
CTRL Collective Downtown LA


Our annual Games VR themed Digital Drinks downtown during E3. Free with E3 pass. If you'd like to attend, or demo your VR / game, then



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Sat July 22 in San Diego


Mark your calendar for our Digital LA - Comic Cocktails on Sat of San Diego Comic-Con. If you'd like to team up and join / sponsor our party, or have a venue idea, email info@digitalla.net with COMIC as subject. 
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OUR RECENT EVENTS

Digital LA in Hawaii. We talked drones, clean tech and LA - Hawaii tech connections at our second Silicon Beach meet Startup Paradise: Digital LA - Aloha Digital Drinks at the Moana Surfrider Beach Bar in Waikiki on  Wednesday. We enjoyed sunset views of Waikiki Beach and Diamond Head, as we ate poke nachos and sipped strawberry pina coladas and mai-tais.  Attendees included a digital branding agency based in Santa Monica that just opened up an office in Hawaii; Samantha Kimsey, Program Director at Computational Thinkers, which teaches programming courses in Hawaii; and developer who's done work for Sony Pictures, Riot Games and Dog Vacay. We also talked 
future LA - Hawaii tech connections. See our article with upcoming Hawaii Creative Lab bootcamp and details to get involved at http://digitalla.net/aloha

- Digital LA - VR Music panel featured e
xperts from Live Nation, the composer of Survios Raw Data VR game, and Silicon Beach startups.  Speakers shared insights on four areas of VR and music: spatial sound in VR, composing music in VR, music VR startups, and bands creating 360 music videos or livestreaming their concerts in VR. We also talked about the future of VR Music, including VR teleporting to multiple VR cameras at a concert, festival, or worldwide festival; composing music in VR, and social music VR attending concerts with friends in VR. Summary in our 10 Keys to Music VR article.
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Digital LA - Games VR Executive Dinner featured startup executives and influencers met for our Digital LA - Games Executive Dinner presented by TriNet at the new Tao Hollywood. Attendees included several past speakers of our Digital LA events including games influencer Mari Takahashi of SMOSH Games / Defy Media, Caspar Bohme founder of Navel.Live livestream VR who spoke on our  VR Monetization panel, Amy Allison of Two Bit Circus, Valerie Wang of TriNet who spoke on our  HR Tech panel, and Gilda the founder of Candy Lab AR, whose CMO will be speaking at our  Augmented Reality panel on May 25. Thanks to host TriNet. See recap  article.
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Our Digital LA - EdTech panel featured Silicon Beach startups discussing tech sites and apps, and tech and entrepreneurship tools at schools and universities. Panelists described AI, AR, and VR applications for EdTech. Thanks speakers from CreatorUp, Flocabulary, Cue Career, GoGuardian, and LMU Leeds student group. See our  article and video including Flocabulary's Ike Ramos' history/geology  rap that got panelists standing up and audience clapping along (can we do music raps at all our panels?) in the last five minutes of this  video . 
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HR Tech Panel.   We hosted LA's first panel on HR Tech with speakers from Hired, ZipRecruiter, Comparably, Purple Squirrel and TriNet on how to create and develop tools, platforms, and apps for  recurring  and comparing salaries, and recruiting, as well as HR operations. 
We also discussed how to get a job and find talent in Silicon Beach. Thanks to Hired for sponsoring, and CTRL Collective for hosting.  Article.
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Silicon Beach Meets Silicon Valley.  We discussed how tech ecosystems in LA, SF and San Diego can increase communication at our panel at WeWork Golden Gate in San Francisco. Speakers included Cam Kashani of CoAccel, Matt Kosko of Service, Tim Ryan of Lab Fellows and Desirae of Rewardopoly discussed what they do, and increased communication of tech ecosystems in LA, San Francisco, and San Diego. Many LA and SD startups go to SF for investors or accelerator programs. Article

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Digital LA - Meet the New Funds panel

vcsInvestment dollars continue to pour into LA, with the launch of several new VC funds already in 2017. 
While the funds are new, the VCs have extensive experience investing in LA Tech and Silicon Beach. 
VCs shared info about their funds and advice for investors at our Digital LA - Meet the new VC Funds panel at CTRL Collective in Playa Vista.
Speakers gave 10 Dos and Don'ts for startup founders looking for funding - see article
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Digital LA - VR Access panel.  Our VR experts described 15 ways to increase access to VR for mainstream, women and kids, diversity groups and more at our Digital LA - VR Access panel at CTRL Collective Playa Vista.
It's important to focus on increasing access to grow VR consumer base as a whole, and ensure niche communities and groups are not being left out of this much anticipated technology from consumption to creation of VR content.  More VR monetization tools in the  video  and our article . 

Women Gamers panel. Thanks to our Digital LA - Women Gamers speakers for an inspirational discussion! Seven top game influencers described how they started to game for a living, build their audiences, engage fans, and work with brands. Thanks LolRenaynay, Mari, Emuhleet, Brizzy Voices, Amber Plaster, Briana White, and LilyPichu. Watch entire panel via our  Periscope. Article soon




Digital LA - Love and Dating. Experts from Tinder, eHarmony, Three Day Rule, Grindr, and more gave tips on dating, from improving your dating profile to your dating app, at our annual Digital LA - Love & Dating panel at CTRL Collective in Playa Vista. See our article and FB album. 
LA is the #1 city for dating apps and online dating, with a large number of single, busy, attractive people who like to date frequently.
LA's online dating companies help people connect from short term dates to long term relationships.
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Our Digital LA - Music Startups panel featured speakers from Techstars and Silicon Beach music startups. Music investment and startups are slowly coming back pianissimo, focusing on revenue from music services transactions and subscriptions, rather than actual song licensing. In LA, Troy Carter's SMASHD Labs accelerator had some music startups. And new Techstars Music accelerator will invest $1.2M in its first class of expected 10 startups to be announced later this month. After our panel, band  FOXTRAX, an official SXSW 2017 showcase band,  performed . See our highlights recap in our  article.


Chinese investors have increased interest in Silicon Beach, especially in entertainment, AR/VR, influencer data, and more, said speakers at our annual Chinese - LA Tech panel to celebrate Lunar New Year, held at Cross Campus Downtown LA. Speakers included Jiyuan Hu of ArcheMatrix Investment Group, and Stella Poon of the Hong Kong Trade Development Council. Speakers discussed how startups can open operations in Hong Kong as a gateway to expanding into China. Silicon Beach startup Milk & Honey custom shoes did just that before founder Dori Howard sold it. We also talked what's hot in China, including eSports, games, and more, in our  article. 


Women VR experts from Specular Theory, Huffington Post Ryot News, and more discussed how to create, produce, market VR on our panel, with food by Clean Living Club. Panelists said that trends to look for in VR include untethered, live VR, social VR, and more. Several speakers said that there are several great 360 video experiences, but more interactive VR experience will really showcase VR. Also, brands like Cartier are experimenting in VR to build their worlds. Four female founder pitched their VR projects ranging from saving honeybees to creating VR games for female gamers. See our  photos. Article soon. 
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Digital LA - Digital Health is increasing in LA and worldwide, said speakers at our annual Digital Health panel, timed to New Years health and fitness resolutions. Attendees included startups, PR, developers, and a cardiologist at CTRL Collective Playa Vista. See our  article.

Since our Digital Health panel last January, Techstars Cedars-Sinai Healthcare Accelerator has invested more than $1.2M in 11 startups. Eight of them were from the LA area. Techstars held a demo day with 600 attendees at the Wallis Annenberg Performing Arts Center in Beverly Hills, the largest digital health event in LA, with physicians, health and HMO administrators, entrepreneurs and more. Nearly all of the 11 startups announced deals with Cedars-Sinai hospital or affiliates at the demo day.

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Silicon Beach Fest celebrated 5th anniversary

Silicon Beach Fest celebrated its fifth anniversary with three days of panels, parties, keynotes, mixers and a VIP yacht cruise at the Marina del Rey Hotel and other venues last week. More than 400 speakers shared insights and experience on more than 80 panels and sessions over five days, on topics including growth, VR, advertising, influencers, social media, developers, design, and more. 

Thanks to speakers, sponsors, volunteers, organizers, vendors, and attendees for making our fifth summer Silicon Beach Fest such a success! Several attendees said and tweeted they found the panel topics that continued into engaging hallway and mixer conversations both information-packed and inspiring. Watch for our Silicon Beach Fest one-day event this fall. 

Read article with  SBF HIGHLIGHTS

Kitterly wins SBF Startup Showcase 2016 Title
Kitterly won the Silicon Beach Fest Startup Showcase 2016 title. The crafting site is an alum of 500 Startups, and is founded by Mari Bower, CEO. Kitterly wins the prize package including the SBF 2016 title, $5,000 courtesy Media Temple, a Surf Air flight to its California destinations, two Air New Zealand tickets on its LA - London route, ten hours transactional legal services from Sheappard Mullin, and three months membership at CTRL Collective, at either its Playa Vista or new Downtown location (for a tour email tm@ctrlcollective.com) . Kitterly was first of the 20 startups pitched at the Silicon Beach Fest 2016 Startup Showcase. Five judges choice and one audience choice advanced to the finals on Friday. The six finalists were: Kitterly, Markett, Heal (doctor on demand), Heartbeat (women millennial marketing network), Canny (cannabis directory), and audience choice Vampr (music networking). Markett, an on demand marketing company that is part of Amplify accelerator, placed second. Watch the Friday Final pitches in this replay video. 

Silicon Beach Fest receives Certificate of Recognition from LA Mayor Eric Garcetti. At Downtown Day on Monday, Office of LA Mayor Eric Garcetti city officials presented Silicon Beach Fest founder Kevin Winston with a Certificate of Recognition, on the 5th annivesary of Silicon Beach Fest this year (photo right). Then, LA City Officials described the Mayor's tech initiatives, including attracting tech companies to move to LA, open data hackathons, digital divide programs, opportunities for startups to bid on city projects, and a huge job fair in January, which Jason Nazar is spearheading as LA City Entrepreneur In Residence.  


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