In each issue of Word Wise, you get writing tips to help you save time and write better.
"Don't write in passive voice!" Do you know why it's so weak ... and can you recognize when you fall into the passive trap? Today's feature gives you a simple way to fix it to write better and stronger. Let me knowwhat you think of this tip!
How To Write Better Headlines
Nick Usborne
You've heard it before: "When you master the headline, you master the whole page."
The headline is the first thing people read on a web page, in an article, or on smartphone screen. If the headline works, people keep reading and the page fulfils its purpose. If the headline fails, people never even read or view the body of the content.
That's why building your expertise as an online headline writer gives you incredible leverage.
And now you can do so - affordably - at the elbow of an expert.
Check out How to Write Better Headlines, a quick, low-cost course you can take online with master copywriter Nick Usborne. It's a super-fast (and super-affordable) way to build your headline writing skills. Learn more about How to Write Better Headlines here.
FEATURE: Don't Be a Weakling! Passive Voice Is an Easy Fix
If you want to write better, you need recognize when you use
passive voice. And you need to know how to change it to active voice.
And I've got great news: it's an easy, easy fix!
So just what is
passive construction?
In grammar-speak, it presents the object of an action as the subject of a sentence. (Uh, confused? Me, too.)
Here is a simpler definition: in
passive construction, the subject of your sentence isn't taking the action.
