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Thursday - July 16
9am PDT / 12pm EDT / 5pm BST / 6pm CET
60 minutes
Key Trends Impacting How Enterprises Use Digital Assets
Trend #1: Understanding Creativity
& DAM
Marketers have traditionally been challenged by asset creation, management and delivery, especially in today's multi-device, multichannel world. Managing content versions, approvals, and optimizing assets in real time for multi-device viewing are just a few of the hurdles that must be overcome to maximize asset value. And, expectations are only getting higher when it comes to customer interactions with brands - both online and offline.
Join our webinar panelists as they discuss the trends that impact how you create, manage, deliver and optimize digital assets. This is the first in a four part series which will focus on key considerations that support the creation of digital assets based on real use cases.
They will cover:
- Best practices to manage assets from external agencies
- How to leverage creative tools, services, and automation to accelerate content production with DAM
- What is marketing's role in creativity
Presenters include:
- James Lockman, Principal Solution Consultant, Adobe
Moderated by:
David Lipsey
Sponsored by:
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Tuesday - July 21
9am PDT / 12pm EDT / 5pm BST / 6pm CET
60 minutes
Beyond Digital Asset Management
In this webinar, we discuss what enterprises need to do to create a technology foundation that moves organizations "Beyond Digital Asset Management" towards more dynamic digital customer experiences.
Topics include:
- Starting an enterprise-level Digital Transformation exercise
- How Digital experience plays a role in Digital Transformation
- Managing Digital assets for global and multi-channel Digital customer experiences
- Technologies enabling DAM
- Importance of storage on DAM
Presenters:
- Jitin Agarwal, Venture Leader, Cognizant assetSERV?- Digital Experience Management Solutions
- Doug Jury, Vice President, America Sales, Zadara Storage
Moderated by:
Anthony Prakash, Customer Solutions Leader,
assetSERV?
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About Henry Stewart Events
Henry Stewart Events is recognized as the original producer of dedicated, cross industry Digital Asset Management (DAM) briefings worldwide. Attended by hundreds thousands of delegates and sponsors, Henry Stewart DAM events are the premier briefings for experienced DAM managers and those new to the implementation of DAM. Suppliers of systems and services, industry analysts, consultants, end users and experts in DAM attend the events for information on current happenings and future trends in the industry, newsworthy briefings and access to leading industry experts. For more information visit Henry Stewart on the web at
www.damusers.com.
Henry Stewart Events, Russell House, 28-30 Little Russell Street, London,
Telephone number: +44 (0)20 7092 3462
Corporation number: 6532399
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