Google Analytics and Search Console contain mountains of data but today we will focus on just a few numbers.
  • Total organic traffic
  • The ratio of organic to direct traffic
  • Total search impressions
  • Ratio of organic visits to impressions

Today's Tools
Your Assignment
  • Log in to both Google Search Console and Google Anlytics and pull data from last three months so you have a baseline of comparison.
  • Spend a few minutes getting familiar with the two dashboards.

That's it for now!