CALL FOR PAPERS FOR THE SPECIAL SESSION

"Uniting Through Sports:

Marketing's Role In Fostering Responsibility and Human Connection"

2024 AMA Summer Academic Conference

August 16-18 – Boston, MA

The Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) of the American Marketing Association (AMA) seeks research abstracts for inclusion in a special session proposal for the 2024 AMA Summer Academic Conference.

Abstracts should be limited to 500 words in length and may be on any topic related to sport and sponsorship-linked marketing. However, abstracts related to the session theme, "Uniting Through Sports: Marketing's Role in Fostering Responsibility and Human Connection" are especially encouraged.

This year’s conference theme is “Reconnecting With Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People.” Considering the technological advancements impacting the field of marketing, there could be opportunity to showcase sponsors and sport marketers efforts to apply these among fans and relevant stakeholders. Therefore, this special session aims to gather papers that broaden our understanding of sport and sponsorship-linked marketing. It seeks to explore uncharted territories and enhance our knowledge in relation to the contemporary marketing environment. While papers should focus on sport and sponsorship-linked marketing specifically, they may be conceptual, empirical, or theoretical in nature.

In following with the conference theme, potential topics may include (but are not limited to) the following areas related to new technologies in sports:

o  Automation

o  Artificial Intelligence

o  Augmented Reality (AR)/Virtual Reality (VR)/Mixed Reality (MR)

o  “Big” Data Analytics

o  Blockchain

o  Digital Marketing

o  Mobile Marketing

o  Internet of Things

o  Social Media

Submissions could focus on how sport /sponsorship-related marketing addresses and/or interacts with these topics. Particularly as it pertains to:

o  Arenas, the in-game experience, sport entertainment districts

o  Broadcasting and streaming rights

o  Content creation

o  Gaming (eSports)

o  Merchandising

o  New partnerships (and models)

o  NIL

Submissions should include:

·        Title,

·        Author name(s), affiliation(s), and e-mail(s),

·        Abstract (500 words max),

·        References (in alphabetical order), and

·        Single spacing with 12-point Times New Roman font and 1-inch margins.

Please direct questions and submissions to Lane Wakefield, at Lane_Wakefield@baylor.edu

Key Dates:

Submission deadline: January 31, 2024

Notification of inclusion in the special session proposal: end of February.  

NOTE: If AMA accepts the special session proposal, at least one author must register and attend the 2024 AMA Summer Academic Conference.

SportSIG Leadership Team:

Sport and Sponsorship-Linked Marketing Chair: 

Lane Wakefield

Baylor University

Sport and Sponsorship-Linked Marketing Vice Chair, Conference Programming:

Brett Christenson

Penn State

Sport and Sponsorship-Linked Marketing Vice Chair, Industry Engagement/Social Events:

Angeline Close-Scheinbaum

Clemson University

Sport and Sponsorship-Linked Marketing Vice Chair of Communication:

Rodoula Tsiotsou

University of Macedonia, Greece

About SportSIG:

The mission of SportSIG is to advance sport and sponsorship-linked marketing by fostering a community dedicated to research, teaching, and service to the field of sport marketing. SportSIG also strives to bridge academia and industry by facilitating programming in conference host cities that creates networking opportunities where academicians and industry professionals can interact and share best practices.