DEALERS UNITE IN THE PURSUIT OF RETAIL EXCELLENCE | |
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News from YOUR National Powersports Dealer Association

Welcome to the March 2024 newsletter from the NPDA! More than 425 Dealers have joined us in our Mission: “To advance our industry by elevating Dealers to be well prepared, sustainably profitable and exceed the expectations of a growing Powersports customer base.”
In this issue:

- The Results Are In - Historic Board Election Complete
- Dave McMahon Named NPDA's Interim Executive Director
- The Bigger We Are, The Better We'll Be - JOIN THE NPDA!
- Big Membership Growth Goal for 2024
- You Lookin' For Us? Check Out YouTube!
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Education Corner: FREE Webinar - How Dealers Can Capitalize on the Power of Seasonal Wholesale Pricing, by National Powersport Auctions
NEW! NPDA Partner Reports
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The Results Are In - Historic Board Election Complete | |
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The inaugural Board election for the National Powersports Dealer Association took place March 4-8, and the Members have spoken – the six incumbents running for re-election all held their seats for another two years.
Of the seven spots that were available, the remaining one has been filled by a Dealer with extensive ties to the Powersports industry.
Along with the six incumbents, there were a total of eight outside candidates vying for position on the NPDA Board, which totals 15 members.
As stated in the NPDA bylaws, only Dealers with current “Basic” level membership were eligible to vote. “Affiliate” members (those Dealership associated with a “Basic” membership), were not eligible.
Re-elected to terms that end 12/31/2025 are the following:
- Bob Althoff, Farrow Harley-Davidson, Ohio
- Bob Kee, Destination Cycle, Texas
- Kim Harrison, Coleman Powersports, Virginia
- George Gatto, Three Rivers Harley-Davidson & Gatto Cycle Shop, Pennsylvania
- Mark Peterson, Southwest Superbikes, Texas
- Gail Worth, Gail’s Powersports, Missouri
- The newest Board member is Jayson Davis of Powersports of Greenville in South Carolina. His term also ends 12/31/2025.
“I know every Board Member feels as I do - it is an honor to do the work we do on behalf of Dealers everywhere,” said Bob Althoff, NPDA Board Chairman. “Retail excellence, sustainable profitability and Industry growth - our focus is unwavering.”
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Dave McMahon Named NPDA's Interim Executive Director
The newest member of the NPDA staff has been moved to the top spot on the Team moving the organization forward.
Dave McMahon, who joined the staff in January as Education Director, has been named interim Executive Director.
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He is the first Executive Director, interim or otherwise, for the NPDA since it was launched in May 2021. In May 2022, the NPDA hired Darris Blackford as Organizational Director. In September 2023, Blackford was joined by Tigra Tsuijkawa, who remains Membership Marketing Manager.
“Dave McMahon has great Powersports industry experience and is well-positioned to lead this organization forward,” said Bob Althoff, NPDA Chairman. “We are very grateful to Darris for his efforts, particularly during the 16 months when he was our only Team member, for helping establish a solid base for greater success.”
This work included launching a new website, starting a monthly newsletter, establishing a successful webinar series, improving marketing and communications and bolstering the NPDA’s presence at the AIMExpo in 2023 and 2024.
McMahon will continue working with the very active NPDA Board, which includes six members who were re-elected to new terms last week. Of the seven spots that were available in the first-ever election for the organization, the remaining one was filled by a Dealer with extensive ties to the Powersports industry. (see article above)
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The Bigger We Are, The Better We'll Be - JOIN THE NPDA!
Membership Growth Goal for 2024: 700-plus
Since its founding less than three years ago, the NPDA has grown to more than 400 Powersports Dealer members from all 50 States plus Puerto Rico. The Board of Directors of 12 men and three women are Dealers from Alaska to Virginia, Ohio to Texas.
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In October 2023 we surpassed the 400-Dealer level, a big milestone, but we aren’t done yet: 0500, 600, even 700, we’re coming after you!

The fact is, we’re doing our job to help Dealers be more profitable and make our industry better.
Now we need to get stronger, and there is strength in numbers. Dealers, hundreds of your colleagues have made the relatively small commitment of $395 per year ($195 for additional rooftops), so what says YOU?
Visit www.npda.org and sign up today!
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You Lookin' For Us? Check Out YouTube! | |
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Did you know: YouTube, once just a place where people posted their homemade videos, has grown into the world’s largest online video platform.
Not one to miss an opportunity to share its story, the NPDA has carved its own place in YouTube. Here you will find things like our webinar recordings, plus videos featuring our Board members extolling the merits of the ONLY nationwide Dealer organization fighting for your rights and working to help you grow your business.
Check it out!
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Education & Offerings
~ From NPDA and our Partners
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How Dealers Can Capitalize on the Return of Seasonal Wholesale Pricing, by National Powersport Auctions
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Thursday, April 18
2 p.m. ET | 1 p.m. CT |
Noon, M | 11 a.m. PT.
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Join us for this
FREE Webinar!
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Join NPDA Executive Director Dave McMahon as he welcomes Tony Altieri, VP of Business Development at National Powersport Auctions, for this webinar aimed at increasing Dealership profitability in the pre-owned segment.
Altieri will share NPA wholesale pricing results from a variety of Powersports segments in Q1, as well as how Dealers can capitalize on the return of seasonal wholesale pricing. That’s right, a return to “normalcy” is upon us, so learn how to make sure you’re buying the right used vehicles at the right time of year.
Are you standing out from the Dealership down the street with your pre-owned inventory? Join us to learn profitability tips for pre-owned success. As always, Dealers can submit questions via the live webinar chat.
The webinar is FREE; register here.
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NEW! NPDA Partner Reports | |
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We proudly introduce a new feature in our newsletter, NPDA Partner Reports.
All of our Partners have the opportunity to share their latest company news, insights, tips for Dealer success and more. Click the link below to read the March 2024 NPDA Partner Reports.
Partners - have news to share with NPDA Dealer members? Simply email your news by the first Monday of each month to be included in that month’s newsletter. 200 words max can be sent to dave@npda.org.
Scan this month's contributors in the graphic below and click the button to read more!
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