About Subra

Subra is the co-founder of SSResource Media and represents the major contributor to content, analysis, and expertise in organizing conferences over a career spanning three decades. Subra brings a wealth of experience which include nearly 15 years as a rice market analyst, and nearly 30 years or organizing rice, commodity, and shipping events as key experiences that drives the passion behind the rice industry network being forged by SSRicenews.com

Subra’s contributions extend to covers market intelligence gathering across all major rice markets, with an emphasis developing a series of special reports on rice market verticals (like white rice, parboiled rice, fragrant rice, basmati rice, broken rice), while also focusing on weekly intelligence on key price trends. Special reports on African markets, China, Indonesia, the Philippines and all the major export markets of India, Vietnam, Thailand, Pakistan, the United States, South America, Myanmar, and Cambodia are also part of Subra’s market specific skills that have provided readers with specialist insights into global rice markets. Known to have an extensive network of contacts within the global rice trade, his specialized sources for rice market data formed the core of his analysis in rice markets. 

Subra was also Managing Editor of Rice Today, between 2009 and 2012. Subra was previously part of IBC Asia (Informa Group) for 14 years between 1994 and 2008 and helped create several firsts including Asia’s first coffee, sugar, rice conferences, and the world’s first Dry Bulk Shipping conference in a role that saw him head IBC Asia’s Commodities and Maritime Division.