Today we will begin exploring the concept of keywords and selecting the right words The best place to start is with searcher intent and the questions people bring to search engines.

There are four main categories of searcher intent:
  • Information
  • Navigation
  • Commercial
  • Transaction
Day Three Tool:

Day Three Assignmen
  • Log in to the Digital Toolbox. to download the worksheet
  • Use the worksheet to brainstorm at least two questions for each intention people searching for you are likely to ask

Bonus: As we talk about the intent of your prospective customers, it helps if you have a clear definition of your target customer. To clarify your customer definition download our Ideal Customer Worksheet .

That's it for now!