Thanks to your nominations, The Internationalist has selected our annual list of AGENCY INNOVATORS-- those individuals who are making a difference in how we perceive brands and how we work amid new marketing structures. Twenty-five men and women throughout the world were chosen from industry nominations.

Listed in alphabetical order by last name, this year's INNOVATORS include:
  • Madonna BadgerFounder & Chief Creative Officer at Badger & Winters. Madonna Badger has dedicated her life and her NYC-based ad agency to improving how women are represented, served, and hired by her industry. She also believes that disruptive creativity can be a force for positive change in the world. 
  • Jared BelskyCEO of 360i. Jared epitomizes how intelligence and dedication can work to redefine the modern agency, particularly when one begins with early brand experience and evolves through an organization. His alchemy combines culture, technology, data and creativity.
  • Libby BrockhoffCo-Founder & CCO of Odysseus Arms. Libby has overturned the traditional concept of an agency by building a collaborative, diverse, and results-driven company through a new creative and strategic approach called “ThirdEye.”
  • Keith CartwrightPrincipal of CARTWRIGHT. Keith Cartwright is the energy behind some of today’s true breakthrough messages like Procter & Gamble’s “The Choice” -- a partnership between Cartwright and Grey that highlights a meaningful corporate response to today’s social issues. CARTWRIGHT launched in 2020 with backing from WPP and works in collaboration with Grey Group.
  • Camilla HarrissonCEO & Partner of Anomaly London. With six years at the helm, Camilla has transformed Anomaly London into a vibrant, talented agency with highly acclaimed work. It is a shop that has grown dramatically—even amid a lockdown.
  • Gail HeimannPresident and CEO of Weber Shandwick. Gail is an advocate of addressing the toughest problems and issues of clients across the globe in a way that delivers measurable, positive impact, while managing to keep Weber Shandwick in the top echelon of leading PR agencies.
  • Pete KimCEO and Chris Martin, COO of MightyHive. While Pete and Chris met during their early roles at Yahoo, they never underestimated the fundamental shift in media today. Consumers expect more relevance from media when they can access content anywhere at any time, yet the complexity of the ad tech ecosystem have left many marketers at a disadvantage. They co-founded one of the world’s largest and fastest growing programmatic ad agencies to help marketers take control via a privacy-first data strategy, business transformation and digital media services.
  • Victor Knaap and Wesley ter Haar lead MediaMonks, the global creative digital content production company that has been growing exponentially— both organically and through S4 acquisitions. Despite the expansion, both Victor and Wesley remain level-headed as they continue to focus on crafting award-winning work for brands and businesses at the intersection of creativity and technology.  
  • Josh KrichefskiGlobal COO and CEO EMEA of MediaCom. Every good leader should be a role model and Josh Krichefski has been that example-- not just for MediaCom, but also for the wider business community when it comes to de-stigmatizing mental health.
  • Arun KumarSVP, Data and Insights, of Hero Digital. Arun Kumar believes it is his responsibility to reframe every client problem through a human lens, which drives his mission to deliver more customer loyalty and business increases for the clients of this fast-growing independent customer experience agency.
  • Bruno LambertiniCEO of Circus Marketing. Bruno has staked his career on the belief that emotions are driven by data. He co-founded Circus in 2005 in Mexico City as an “audience first - client first” digital agency, which has grown to 8 offices throughout Latin America, the US and Southern Europe. In 2020, the Circus team of 350+ merged with MediaMonks as part of S4’s global content practice to further its future agency model.
  • Joe MacedaChief Instigation Officer, USA of Mindshare. Joe’s role was created because of the wide breadth of innovation he was bringing to clients and teams-- from his "Media Dystopia" to the Mindshare Recovery Dashboard to COVID Insights Tracking Study to an in-house neuroscience lab to Invention+, a dedicated agency unit within Mindshare that brings the concept of “media-as-creative” to life.
  • Nick MiaritisEVP at VaynerMedia. While Nick is tasked with leading key brand partnerships, accelerating growth and deploying new agency capabilities, he’s also dedicated to driving “ideas from everywhere” to create breakthrough work like Planter’s “Death of Mr. Peanut” Super Bowl campaign.
  • Matt RednorFounder + CEO at Decoded. Matt believes that brands shouldn’t trade creativity for performance. With the principle of helping clients Make Good Choices, aptly named Decoded focuses on revolutionizing advertising through intelligence. And now with backing from S4, there’s no question that this new model will continue to flourish.
  • Danny RobinsonChief Creative Officer of The Martin Agency. Over the course of 16 years, Danny Robinson has worn several hats at The Martin Agency from Creative Director to Chief Client Officer to CCO. During the pandemic, the agency retained all clients, while Danny also managed to actively chair Richmond’s local food bank, Feed More.
  • Ed RogersCo-Founder of BeenThereDoneThat (BTDT). At a time when everyone is talking about new agency models, Ed Rogers has proven that harnessing the minds of people who have literally been there done that matters. BTDT solves brand problems through a global community of some of the world’s best thinkers across 25 markets.
  • Ray RomeroExecutive Managing Director of Hearts & Science. Ask Ray about the many skills he brings to data-driven agency Hearts & Science, and he’ll admit to balancing equal parts of left and right brain abilities. And while he’s passionate about creating innovative solutions that drive business growth, it’s also clear that his humanistic approach to leadership, team management and client service adds to his success.
  • Adam PotashnickCOO of MediaCom New York. Adam led the agency through 2020 with growth, as well as phenomenal results for its clients and for its people—ensuring that all employees retained their jobs through a crisis year. His accomplishment lies in mobilizing the right team to deliver the right solution at the right time.
  • Barry WacksmanCo-Founder & Chairman of Proto. Barry is an extraordinary pioneer in digital transformation and connected ecosystems. He now leads the innovation and design consultancy startup that is already highlighting how new relevance and meaning is possible for brands in a rapidly changing world.
  • Matt Weiss, President of Huge Brooklyn. With a passion for work that elevates the human experience, Matt has not only stepped into the role of President with ease, but Huge Brooklyn’s launch of AIG’s new brand platform, “We see the future in you” was a masterful and moving acknowledgment of today’s new work from home ethos.
  • Juan and Lanya ZambranoFounders of Firewood. Both Juan and Lanya adhere to a basic rule: “good people are good business.” While they grew to become the largest independent agency in Silicon Valley by building extensive alliances with some of the world's best-known technology brands, they often function like an in-house team in their client relationships. This deeply collaborative way of working led to partnership with S4 in 2019.

There is one additional INNOVATOR who has been serving the industry for four decades and is hardly a newcomer. However, he is working to reinvent today’s agency model, and he received a significant number of nominations to prove there is both popular support and goodwill surrounding his efforts:

  • Mark Penn serves as President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry, as well as CEO of the fund’s largest investment, MDC Partners. Mark Penn undoubtedly believes that he can build a more collaborative, nimbler group of agencies without the traditional challenges faced by large holding companies. Anyone who literally invests in evolving the agency model today must be applauded, and Penn is more than a moneyman. His career spans 40 years in market-research, advertising, public relations, as well as polling and political consulting. And who can forget that as Microsoft’s EVP & Chief Strategy Officer, he developed the company’s famous Scroogled campaign on internet privacy and their successful 2014 Super Bowl ad. There’s no question he’s planning to make a difference.

In Collaboration with:
eSSENTIAL Accessibility's platform ensures that purpose-driven organizations enhance the CX for people with disabilities and meet regulatory requirements. They help INNOVATORS reach a market of over 1 billion consumers around the world through digital accessibility compliance.
A committee-- comprised of past INNOVATORS, The Internationalist Board and its editorial team-- voted on the merits of each candidate, while also taking into consideration the number of nominations for each individual.

Detailed INNOVATOR profiles will appear online shortly and will also be featured in The Internationalist digital magazine later this month.
INNOVATORS are critical to moving our business forward. They have the rare ability to rethink current notions of brand building by simplifying complex processes, encouraging collaboration, managing risk while working in the midst of fast change, keeping sight of “the big idea” as they are informed by data, and championing multinational strategy by putting customers first. INNOVATORS underscore how breakthrough thinking knows no bounds of geography, age, company size, or title within today's agency organizations.
The Internationalist has a long tradition of naming AGENCY INNOVATORS from around the world. Since 2006, we have named more than 400 individuals as INNOVATORS. Nearly all have continued in their careers; many have founded new companies or taken on extraordinary roles with expanded responsibilities. 
THE INTERNATIONALIST focuses on the reinvention of marketing around the globe by connecting the people and ideas in international marketing through content, insights, case studies and peer-to-peer marketer Think Tanks, Awards and Summits-- all to better serve the needs of this community. Marketer driven, The Internationalist is now in its 18th year and reaches over 20,000 marketers worldwide. Founded by former Ad Age executive, Deborah Malone, The Internationalist is especially proud of its Marketing Makes a World of Difference™ initiative and its decade-long Global Alliance with ANA.